First

An object that features essential lines, just carved out, expressing continuity but at the same time differentianting the back from the seat; the design for this chair, which took a whole five years to complete, is the direct consequence of the technology used to make it: gas-assisted moulding. For the first time, this procedure (which consists in injecting gas into the modul cavity while the plastic is still in its molten state, thus creating hollow sections inside) was not just applied to the perimetric structure, but to the whole shell of the seat.

The name, First, underscores this cutting-edge technology, the result of the close collaboration between the designer and the company. But technology, in Giovannoni's objects, is an instrument at the service of the designer, and it is never displayed: alien to this sort of self-adulation, the designer seems to want to conceal all the work that goes into the results accomplished. So this chair seems to have emerged from one of those cardboard cut-outs, where all that is needed is a little pressure to turn a fiat object into a three-dimensional one.