Plastic

Alessi company launched operation FFF, Family Follows Fiction. This series of projects was the result of a workshop where five different designers took part, and it was also the start of the use of plastic in a company that had historically been known for its use of a noble material like stainless steel. It was truly a revolution. A large battalion of small domestic utensils shaped like little men, small animals and a variety of creatures invaded shop· displays everywhere, bringing a fresh breeze of colour to the universe of design that was still too austere. It was a triumph of merchandise, the apotheosis of the consumer culture that Stefano had approached through his mind-opening reading of Baudrillard’s writing; it was the reification of a new wonderland for the happy and unrepentant consumer.