Omini
2016
Ghidini 1961
In 2016 the new design brand Ghidini 1961 was born, entrusted to the art direction of Stefano Giovannoni. l: the idea is to set up a diversified creative group (in addition to Stefano Giovannoni, Andrea Branzi, Fernando and Humberto Campana, Richard Hutten, Elisa Gargan Giovannoni, Studio Job and Nika Zupanc) that produces objects capable of highlighting expressiveness material of brass, a material often not considered by contemporary design. Omini is a family of products that plays on the inclusion and the relationship between the human figure with a series of monolithic objects from geometric and minimalist design. Small Lilliputians attack and animate the pure forms of objects, referring to the natural-artificial and abstract-figurative contradictions that have always characterized the relationship between man and the object.